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Details:
In my step-by-step guide, I show you how
you can write your own sales letter that kills without
having to spend a fortune on engaging a copywriter to
have the task done for you. Here are what you will discover:
The true concept of a sales letter
that kills
There a lot of rumors and myths about writing sales
copy, and I clear the fog of doubt once and for all
by slicing through the nonsense and giving you what
you need to know and understand about writing your very
own powerful sales copy.
How to format your sales letter like
a champion
I'll demonstrate the proper format for your sales letter
and show you some of best case studies on champion sales
letters which I have picked up along the way. Someone
has already done it right, so it would make sense to
follow something that is already working.
The 5 types of headlines you should
be aware of
and how you can use them in your favor
It is said that a headline is the most
important component of a sales letter -- so important
that it decides whether you make or lose a sale. All
professional sales letter writers, knowing or unknowingly,
use any or all of the 5 different headlines in their
sales copies. Discover what they are, and you will no
longer find yourself guessing what qualifies as a great,
attention-grabbing headline!
How you can address your prospect
and
qualify them to read your sales letter
Find out how you can be personal, be in touch, and
understand your prospect to the fullest - even if you
don't know him! This may sound absurd, but I will show
you how you can understand and confirm your prospect's
challenges by addressing what he is already going through
that would encourage him to read your sales letter from
top to bottom!
The myth dispelled once and for all
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Long Sales Letter vs. Short Sales Letter
I dispell the myth about the age-old copywriting
question, "Which is better? Long copy or short
copy?" once and for all. Forget what you read in
the free articles. If you notice, they are mostly personal
opinions. I give you the expert's advice, having written
several sales copies that sell myself.
How you can start and end your sales
letter interestingly
without boring your prospect in the process
Even if it is a sales copy, your prospect wants to
be entertained -- no questions asked. Usually, the more
information he gets, the better chances you have of
closing your sale, because anyone would know that you
obviously have more to offer in your paid product or
service, and I show you do just that.
How to tell the difference between
features and benefits
Most novice writers write sales letter that make them
broker than yesterday, and one of the main reasons are
found in their failing to understand the distinctions
between features and benefits. I define them in simple
English and show you multiple examples of Benefits vs.
Features which you can use for your own sales copy!
How to collect powerful testimonials
and endorsements
Testimonials are indeed powerful components of your
sales letter. They back what you have to say or claim.
I don't know of that many materials on the same subject
that show you how you can gather your own collection
of powerful testimonials that will back your claims
in your sales letter.
How to persuade your customers to
buy
from you and close the sale!
I'll teach you how to make your sales copy a prospect-murderer,
sending their names and E-mail addresses into your customer
list, by closing the sale effectively!
12 *Hot* buttons to press!
Discover all the 12 hot words you must use in your
sales letter in order to tap into your prospect's desire
and emotions and persuade them to act now - not later!
The most important questions you
prospect will
definitely have in mind that you must answer well
You don't have mind-reading abilities,
but I'll show you the most important questions your
prospect would definitely want to have answered and
how you can answer them well in order to close the sale!
And much, much, more!
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